Apothecary

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Posts Tagged ‘PR

PR and Mommy Bloggers

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In recently had a conversation with the owner of a local store about Mommy Bloggers.  Her initial take on these women was not necessarily positive.  I have been watching from afar to see how this group of women works and I do find it fascinating.  It is taking Public Relations to an international level.

How can these women be used to the advantage of your business?  Like any niche, these women have a die-hard following that will look at their blogs, their tweets and their Facebook pages every day and take the recommendation of the mommy bloggers very serious.  Large businesses that have used this group of bloggers include Johnson & Johnson, Nintendo, P&G and Sony. 

Small businesses can take advantage of mommy bloggers as well.  WebSavyPR.comprovides an excellent overview of how to work with mom bloggers, as does Business Week.  The most basic interaction is to invite local bloggers (and blog moms) to your company to interact with your product or service.  Be honest with the bloggers on what your expectations are and be certain to find out what their expectations are.  Some bloggers work on a pro-rated basis, others will blog in exchange for product.  Be aware positive or negative, bloggers will be forthright in their opinion – positive or negative.

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Written by apothecarycomm

2009/06/18 at 3:55 pm

Posted in Uncategorized

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