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PR and Mommy Bloggers

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In recently had a conversation with the owner of a local store about Mommy Bloggers.  Her initial take on these women was not necessarily positive.  I have been watching from afar to see how this group of women works and I do find it fascinating.  It is taking Public Relations to an international level.

How can these women be used to the advantage of your business?  Like any niche, these women have a die-hard following that will look at their blogs, their tweets and their Facebook pages every day and take the recommendation of the mommy bloggers very serious.  Large businesses that have used this group of bloggers include Johnson & Johnson, Nintendo, P&G and Sony. 

Small businesses can take advantage of mommy bloggers as well.  WebSavyPR.comprovides an excellent overview of how to work with mom bloggers, as does Business Week.  The most basic interaction is to invite local bloggers (and blog moms) to your company to interact with your product or service.  Be honest with the bloggers on what your expectations are and be certain to find out what their expectations are.  Some bloggers work on a pro-rated basis, others will blog in exchange for product.  Be aware positive or negative, bloggers will be forthright in their opinion – positive or negative.

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2009/06/18 at 3:55 pm

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Is your business purpose driven?

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How does having a purpose driven company mash up with advertising you ask?  Hiring employees that are in agreement with your values and the purpose of your business are going to open the doors to word of mouth about your business.  A great overview article on purpose driven business’ can be seen here.

Tina Olivero – CEO of Transformational Training Studio, asks the following questions to create structures in your workplace that will support people being on purpose, so that work has special meaning and connection:

  • The place we are today, how did I create this? How can we create connection, peace and purpose?
  • The place I want to work, becomes a place of personal expression and purpose, what structures do I need to create this?
  • When I look back on my working career I want it to be meaningful. What do I need to do to create that?
  • How can I develop creativity, imagination, and vision within myself and my people that will make a difference and have us in alignment with our mission?
  • How can I foster, courage, persistence, and passion in pursuit of the goals and missions of our people, teams and outcomes?
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    2009/06/16 at 2:18 pm

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    Social Networks AND Marketing

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    Like every marketer I have been spending a good deal of my time this year working with businesses on their social network marketing plans.  Social networking sites are attractive to marketers due to the direct connection that can be had with consumers.  I have found a great article that points out how to create a SUCCESSFUL social network marketing campaign.  What makes a Successful Marketing Campaign on Social Networks? Be sure to read the comments left be readers as well.  A very good and educational read.

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    2009/06/10 at 9:33 am

    Customer Service and Marketing

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    How much attention do you give to the service your employees provide your current customers?  Do you have customer service training as part of your marketing budget?  Do you encourage your employees to go up and beyond and make their own decisions on how to please your customers? If you own a retail venture have you completed a secret shopping program to test your customer service training?

    The service that is provided to your customers is the first step in the most important marketing — Word of Mouth.  In numerous studies it has been indicated that consumers take into consideration what friends and families say about a business before they purchase services and goods.  What are your customers saying about you?

    Business Week did a study of the 25 Best Customer Service companies.  What can you learn from these companies?

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    2009/06/09 at 10:35 am

    Advertising in a Down Economy

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    During a recession, the marketing budget is frequently the first to get cut. That is a misstep by many businesses. Businesses that advertise during a downturn are not only more likely to endure the recession; they also continue to collect the benefits after the recession is over.

    Historic data demonstrate that aggressive marketing during recessions increases both market share and profitability.  The American Association of Advertising Agencies (AAAA) reports the following findings in a commissioned study Advertising in a Recession by Bernard Ryan Jr.

    • Buchen Advertising tracked advertising dollars versus sales trends before, during and after the recessions of 1949, 1954, 1958 and 1961. Not only did their study find that sales and profits dropped off at companies that cut back on advertising, it also found that, after the recession had ended, these same companies continued to lag behind those that had maintained their ad budgets.
    • A jointly-sponsored American Business Press/Meldrum & Fewsmith study of the 1970 recession found “that sales and profits can be maintained and increased in recession years and in the years immediately following by those who are willing to maintain an aggressive marketing posture.”

      A follow-up 1979 study further revealed “that companies which did not cut advertising expenditures during the 1974-75 recession, experienced higher sales and net income (during those two years and the two years following) than companies which cut in either or both recession years.”

    • Following the 1981-82 recession, McGraw-Hill Research’s Laboratory of Advertising Performance reported “that business-to-business firms that maintained or increased their advertising expenditures during the 1981-82 recession averaged significantly higher sales growth during the recession and the following three years than those which eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising.”

    Has your business cut its marketing budget recently?  What are you doing to continue reaching out to your current customers and attract new customers?

    Written by apothecarycomm

    2009/06/08 at 9:45 am

    Social Media

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    I have been researching social media for the last several months and really putting my head down the rabbit hole so to speak.  I have come across one blog that I would like to share with everyone who wishes to consider their social media marketing plan.  The blog is from Peter Kim and he provides some really stellar examples of social media marketing as done by a variety of companies: http://www.beingpeterkim.com/2008/09/ive-been-thinki.html

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    2009/06/05 at 1:10 pm

    Local Advertising

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    In an article from DMNews (http://www.dmnews.com/Local-marketing-shifts-to-digital/article/137679/) it is indicated that businesses will be putting far more dollars into mobile, search and social networks  than traditional advertising and yellow page ads.  The article quotes a director from Media Networks as stating that these marketing vehicles are more measurable than traditional advertising.  While that is true to a point, the people exclaiming this loudest are those with the most to gain (i.e. multi-media tech companies.).  Traditional advertising and advertising 2.0 are far more effective working with each other than replacing each other.  The tactics of advertising 2.0  have merely a larger arsenal of tools to reach potential customers more frequently.

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    2009/06/05 at 1:04 pm

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    Consumer Anthropology

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    I have been doing loads of reading this morning on consumer anthroplogy. I have used this on projects in the past to a smaller degree than the companies I have been reading about this morning. Trendwatching.com has a great beginners primer on the subject: http://trendwatching.com/trends/virtual_anthropology.htm. I find this to be a fascinating subject, however I am not sure there is a whole lot of practicality to it. Would love to hear otherwise from people who have practiced Consumer Anthropology with success

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    2009/06/01 at 2:14 pm

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    No really. Come back

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    WordPress is being updated as this is being posted.

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    2009/05/22 at 2:42 pm

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