Curing your marketing ills

Customer Service, Marketing and Employees

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Customer service and marketing are tied together in that you can run thousands of dollars of advertising and if you have poor customer service, the word of mouth that comes from that negates any advertising money spent.


Earlier today, I was reading an article about customer service and how it relates to how employees are treated here .  At one of my former advertising agencies, I had a boss who lived by the motto that employees are the first customers.  If you treat your employees well, they will treat your business well.  The article I referenced above points out that first and foremost if you treat your employees with dignity and respect, your employees will in turn treat your business and the customers of your business with respect.  In another article pertaining to customer service and employees located here  indicates several ways to provide respect you employees including:

  • Be fair to all your employees, but be flexible
  • Empower your employees to solve complaints
  • Ask your employees for advice about running the business
  • provide additional recognition and rewards to those who perform above and beyond the call of duty, in single instances, and especially consistently throughout the year
  • Inject fun into your work place.

Written by apothecarycomm

2009/07/07 at 3:06 pm

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