Apothecary

Curing your marketing ills

Customer Service and Marketing

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How much attention do you give to the service your employees provide your current customers?  Do you have customer service training as part of your marketing budget?  Do you encourage your employees to go up and beyond and make their own decisions on how to please your customers? If you own a retail venture have you completed a secret shopping program to test your customer service training?

The service that is provided to your customers is the first step in the most important marketing — Word of Mouth.  In numerous studies it has been indicated that consumers take into consideration what friends and families say about a business before they purchase services and goods.  What are your customers saying about you?

Business Week did a study of the 25 Best Customer Service companies.  What can you learn from these companies?

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Written by apothecarycomm

2009/06/09 at 10:35 am

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