Apothecary

Curing your marketing ills

Consumer Anthropology

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I have been doing loads of reading this morning on consumer anthroplogy. I have used this on projects in the past to a smaller degree than the companies I have been reading about this morning. Trendwatching.com has a great beginners primer on the subject: http://trendwatching.com/trends/virtual_anthropology.htm. I find this to be a fascinating subject, however I am not sure there is a whole lot of practicality to it. Would love to hear otherwise from people who have practiced Consumer Anthropology with success

Written by apothecarycomm

2009/06/01 at 2:14 pm

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